Customer Service in a Tight Economy

Earlier this year, financial services giant American Express conducted a ‘Global Customer Service Barometer’ survey of the US and nine other countries in order to analyze attitudes toward customer service in a transforming economic landscape. What they ultimately found is that businesses are failing to satisfy their customers. Let’s explore why there’s ...

What Makes People Want to Follow a Brand?

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, ...