Friends & Frenemies: Why We Add and Remove Facebook Friends

By Thursday, December 22, 2011 0 No tags Permalink 0

I found a great post from nmincite. To view the entire post please click here

To friend or to de-friend, that is the question. New research from NM Incite, a Nielsen McKinsey company, reveals that there are innumerable factors that help Facebook users decide to add a friend or cull someone from the fold, though knowing someone in real life is the top reason cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%).

Below is an infographic outlining the various reasons for adding or removing Facebook friends and a breakdown of social media activity:

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