Women of Tomorrow: A Study of Women Around the World – Nielsen

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Women of Tomorrow: A Study of Women Around the World To download a copy please click here Women control the majority of purchasing decisions in a household and their influence is growing. Women across the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics. Marketers ...

Nearly seven in ten online women are users of social networking sites (69%) – Pew Internet

As of May 2011, nearly seven in ten online women are users of social networking sites (69%), compared with six in ten online men (60%). Women are also more active2 in their use of these sites, with almost half of female internet users using social networking sites on a typical day (48%), compared with 38% ...