Mobile Payments

There's a surprising amount of misinformation and confusion being sown about mobile payments. (Even by well-meaning news organizations and reputable tech sites.) And then there's the hype. Whether it's a payment company executive promising the "end of the physical wallet," or investors claiming there's a "gold rush" going on, the mobile payment ...

New Study: Social Media has Outsized Impact on Sales and Brand Perception

By Saturday, November 12, 2011 0 Permalink 0

Here is a copy of the infographic - I just love infographics       Ogilvy-ChatThreads Integrated Social Media Sales Impact Study 2011 View more presentations from 360 Digital Influence, Ogilvy PR Worldwide Broadest Impact on Sales When Social Media Is Combined with Other Media Such as Out-of-Home, PR and TV; Effective by Itself for ...

The Most Valuable Digital Consumers

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is ...

What Makes People Want to Follow a Brand?

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, ...