The Most Valuable Digital Consumers

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is ...

Customer Service in a Tight Economy

Earlier this year, financial services giant American Express conducted a ‘Global Customer Service Barometer’ survey of the US and nine other countries in order to analyze attitudes toward customer service in a transforming economic landscape. What they ultimately found is that businesses are failing to satisfy their customers. Let’s explore why there’s ...