New Study: Social Media has Outsized Impact on Sales and Brand Perception

By Saturday, November 12, 2011 0 Permalink 0

Here is a copy of the infographic - I just love infographics       Ogilvy-ChatThreads Integrated Social Media Sales Impact Study 2011 View more presentations from 360 Digital Influence, Ogilvy PR Worldwide Broadest Impact on Sales When Social Media Is Combined with Other Media Such as Out-of-Home, PR and TV; Effective by Itself for ...

Women of Tomorrow: A Study of Women Around the World – Nielsen

By Friday, November 4, 2011 0 No tags Permalink 0

Women of Tomorrow: A Study of Women Around the World To download a copy please click here Women control the majority of purchasing decisions in a household and their influence is growing. Women across the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics. Marketers ...

All Access Moms

By Thursday, November 3, 2011 0 No tags Permalink 0

When i first heard about the All Access Moms program from McDonalds and Cityline - I was so impressed I actually tweeted about it. Some of my followers questioned me - but I was impressed that McDonalds was actually DOING SOMETHING! About a month ago I was watching my morning television and the 3 All Access Moms, ...

McDListenTour –

By Thursday, November 3, 2011 0 No tags Permalink 0

I have to applaud McDonald's for their efforts to use social media to really listen and engage with their customers. I would like to shake the hands of that brave marketer executive team who approved this concept. They have created a new section on their website They have created a new twitter handle @McDListenTour and are using the ...