What Makes People Want to Follow a Brand?

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, ...

The Gender Divide: Are Men better than Women at Social Networking? Linkedin Blog

By Thursday, June 23, 2011 0 No tags Permalink 0

Women are more savvy networkers in the ranching industry. Men are more savvy networkers in the cosmetics industry. Wait, what? That was exactly our reaction when we saw the initial results for our latest data insights blog post on the differences in social networking behavior between men and women. The overall result ...